About

Learning Assessment

All students in the College of Communications, whatever their chosen major, achieve a common set of learning objectives.

The faculty of the College teach to assure our students acquire the knowledge, master the skills and value the standards and ethics required for success both as engaged citizens and as professionals or scholars in media and telecommunications. Our learning objectives are based on standards adopted by the Accrediting Council for Education in Journalism and Mass Communications.

12 Professional Values and Competencies

  1. Understand and apply the principles and laws of freedom of speech and press, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances;
  2. Demonstrate an understanding of the history and role of professionals and institutions in shaping communications;
  3. Demonstrate an understanding of gender, race ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications;
  4. Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society;
  5. Understand concepts and apply theories in the use and presentation of images and information;
  6. Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity;
  7. Think critically, creatively and independently;
  8. Conduct research and evaluate information by methods appropriate to the communications professions in which they work;
  9. Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;
  10. Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;
  11. Apply basic numerical and statistical concepts; and
  12. Apply tools and technologies appropriate for the communications professions in which they work.

Student Learning Assessment Plan

 Student Assessment Plan

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Page last updated: September 9, 2013