Department of Advertising and Public Relations

The department focuses on both economic and social aspects of advertising and public relations, preparing students to pursue careers in business, communications, mass media or a variety of other organizations.

Students who focus on advertising learn how advertising affects the mass media, how it is used by consumers in making strategic decisions and how it is controlled and regulated.

Students learn the art of persuasive storytelling as they create concepts and craft copy for a variety of media, including outdoor ad placements, print ads, radio scripts and TV storyboards. Through hands-on classes, students create all-encompassing media plans that include research, marketing materials, ratings and costs.

Students learn to develop campaign goals and think strategically to suggest appropriate creative, media and promotional strategies to achieve those goals using current programs and technology.

Public relations students focus on both economic and social aspects of public relations, preparing to pursue careers in business, communications, mass media or a variety of other areas.

Students gain experience through classroom instruction and hands-on, real-life public relations opportunities. In capstone courses, students take on real clients and learn how to build a PR campaign. They complete market research and craft news releases, PSAs, pitch letters and assemble media kits. Students fine tune their writing and presentation skills and harness strategic planning and thinking to build a client brand through traditional and new media.

Potential Internships & Employers

Advertising/public relations professionals contribute on a daily basis everywhere from Fortune 500 companies to non-profit organizations.

  • Ad Council Logo
  • Red Cross Logo
  • Edelman Logo
  • GE Logo
  • Good Year Logo
  • Johnson & Johnson Logo
  • Ogilvy Logo
  • United Way Logo

Typical AD/PR Graduate Job Titles

 

Where You'll Find Our Alumni