Pockrass Memorial Lecture
The Pockrass Lecture was named after the late Professor Robert M. Pockrass, a member of Penn State’s journalism faculty from 1948 to 1977. Pockrass, who specialized in public opinion and popular culture, served as the graduate officer and taught radio news writing.
Pockrass Memorial Lecture: Mara Einstein
Time: 6:00 pm
Location: Foster Auditorium, Paterno Library
Free public lecture featuring Mara Einstein, a professor of media studies at Queens College, City University of New York, and an independent marketing consultant. She is recognized as an authority on consumer culture as well as marketing religion and spirituality, and has been quoted in numerous publications from The New York Times and The Los Angeles Times to BusinessWeek. Her current research is a continuation of her work in consumer culture and the impact of marketing on society.
April 11, 2014
“What Story Survives?”
Carolyn L. Kitch
A free public lecture by Carolyn L. Kitch, will focus on journalism and public memory of voilent events. The Pockrass Lecture, titled “What Story Survives? The Intersections of Journalism, Place, and Vernacular Culture in Public Memory of Violent Events,” is co-sponsored by the College of Communications and University Libraries. Kitch is a professor of journalism at Temple University’s School of Media and Communications. She also teaches in the school’s Mass Media and Communication doctoral program and has been faculty director for the school’s study-abroad programs in London and Dublin. Her research and teaching areas include memory studies, media history, journalism theory, magazines, gender studies and visual communication.
October 06, 2014
“The World Wise Web?”
Professor Eszter Hargitti of Northwestern University will present the Pockress Lecture. Hargittai's research focuses on the social and policy implications of digital media with a particular interest in how differences in people's web-use skills influence what they do online. The event is free and open to the public.
April 13, 2015
Travis T. Vogan, a leading sports and media scholar, will present the spring 2015 Robert M. Pockrass Memorial Lecture titled "ESPN Culture." The session is free and open to the public. Vogan is an assistant professor in the School of Journalism & Mass Communication and the Department of American Studies at the University of Iowa. He is the author of "Keepers of the Flame: NFL Films and the Rise of Sports Media" (University of Illinois Press, 2014) and "ESPN: The Making of a Sports Media Empire" (Forthcoming, University of Illinois Press).
September 28, 2015
“The Science of Stories and the Stories of Science”
Melanie Green, an associate professor in the Department of Communication at the University of Buffalo, will present a free public lecture. Her research examines the power of narrative to change beliefs, including the effects of fictional stories on real-world attitudes. Her theory of "transportation into a narrative world" focuses on immersion into a story as a mechanisim of narrative influence. She has edited two books and published numerous articles in leading communication, psychology and interdisciplinary journals.
April 04, 2016
“The Awakenings of the Filtered”
A free public lecture by Christian Sandvig, an associate professor at the University of Michigan. The lecture -- “The Awakenings of the Filtered: Algorithmic Personalization in Social Media and Beyond” -- is co-sponsored by the College of Communications and University Libraries. In his lecture Sandvig will argure that media of all kinds have been transformed to include automatic selection and ranking as a basic part of their operation. The Pockrass Lecture was named after the late Professor Robert M. Pockrass, a member of Penn State's journalism faculty from 1948 to 1977. Pockrass, who specialized in public opinion and popular culture, served as the graduate officer and taught radio news writing.
October 28, 2016
“The Promise and Peril of Political Humor as a Rhetorical Device”
Dannagai G. Young
Dannagal G. Young, a leading political communication scholar, will present the fall 2016 Robert M. Pockrass Memorial Lecture titled “The Promise and Peril of Political Humor as a Rhetorical Device,” in a free public session sponsored by College of Communications and University Libraries. Young is an associate professor at the University of Delaware. Her research on the psychology and influence of political entertainment has been widely published, including articles in Columbia Journalism Review, Media Psychology, Political Communication, International Journal of Press/Politics and Mass Communication and Society. Her talk will explore the content, categories and influence of political humor. oung will present the results of recent experimental work that shows different rates of humor appreciation among liberals and conservatives, as mediated through personality traits known to correlate with ideology. She will address the role played by social media in stripping political satire of the context necessary to make sense of it in the way intended by the authors. The Pockrass Lecture was named after the late Professor Robert M. Pockrass, a member of Penn State's journalism faculty from 1948 to 1977. Pockrass, who specialized in public opinion and popular culture, served as the graduate officer and taught radio news writing.
December 02, 2016
Pockrass Memorial Lecture
Free public lecture by Mara Einstein, professor at Queens College and author of the book "Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell." The Pockrass Memorial Lecture is sponsored by the College of Communications and University Libraries.