Measuring controversy’s impact in public relations messaging
April 18, 2017
By Sarah Vlazny, Page Center intern
Corporate social advocacy and CEO advocacy are becoming increasingly relevant topics of study in the communications field. While studying differences between forms of advocacy-focused content, Page Center scholars found that the level of controversy plays a role in a message’s impact.
In their study, Examining the impact of advertising vs. public relations in consumer engagement with social responsibility, Page Legacy scholars Dustin Supa, Boston University, and Melissa Dodd, University of… More
Q&A with new advisory board member Thomas Martin
April 10, 2017
By Kasey Hughes, Page Center intern
To broaden the scope of integrity in public communication perspectives, the Arthur W. Page Center expanded its advisory board to include members Tom Martin, executive-in-residence at the College of Charleston; Ellyn Fisher, senior vice president of the Advertising Council; and Gary Sheffer, communications strategist for Weber Shandwick.
Martin mentors students both in the classroom and individually by sharing his wealth of knowledge from his industry roots.
Before moving to… More
YouTube producers can provide clear answers for transgender individuals
March 15, 2017
By Stevie Berberick, post-defense doctoral candidate at Penn State
Mainstream media obscures a number of topics that are of import for transgender individuals, leaving them and their allies at a loss when it comes to finding answers to questions. According to research I recently conducted, independent transgender YouTube vloggers illustrate that for strategic communication practitioners social media matters.
YouTube is a promising platform for non-profit organizations who serve queer communities. The producers I worked with during this… More
Remarks from Page Center Awards honoree Ann Barkelew
March 8, 2017
Thank you Page Center. Thank you, Maril… for those generous remarks.
I am, obviously, thrilled…honored to receive an award named after Larry Foster. ..one of my all-time favorite friends. It is really special to see Ellen and her family here this evening.
And I am so proud to be sharing the platform with Alan Murray and Dick Martin as I am a big fan of them both.
You all have made this a most special evening. … More
Millennials feel unprepared and are unlikely to provide ethics counsel, survey may reveal solutions
March 6, 2017
By Marlene S. Neill, Baylor University, and Nancy Weaver, The Cosmopolitan of Las Vegas
The majority of millennial public relations practitioners indicated they did not feel prepared to provide ethics counsel, and surprisingly did not even expect to face ethical dilemmas, according to survey research conducted with newer members of the Public Relations Society of America.
However, we found a glimmer of hope. Those who had mentors and had completed various ethics training felt more prepared… More
Remarks from the Page Center Awards by advisory board chair Bill Nielsen
February 28, 2017
Ladies and gentlemen, good evening and welcome to the Arthur W. Page Center Awards Dinner. My name is Bill Nielsen and it is my great privilege to chair the advisory board of the Page Center. You’ll be meeting my colleagues on the board in a few moments.
Tonight we are launching an important and exciting new program, and recognizing three people who have demonstrated integrity in public communication throughout their lives of work.
We are very pleased… More