Gregoria Yudarwati and Marianne Sison

Western values dominate CSR programs of multinational companies

June 19, 2017

By Gregoria Yudarwati, University Atma Jaya Yogyakarta, Indonesia, and Marianne Sison, RMIT University, Melbourne, Australia

Multinational companies (MNCs) develop their corporate social responsibility (CSR) policy based on the values of their home countries with little input from the host countries in which they operate. However, local values are integrated to some extent at the implementation of CSR programs.

In our study, we examined how local culture of host countries might shape and influence CSR policies of MNCs.

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Wunpini Fatimata Mohammed, Anli Xiao and Erica Hilton

Research in Progress: Examining CSR efforts of mobile telecommunications companies in Ghana

June 13, 2017

By Wunpini Fatimata Mohammed, Anli Xiao and Erica Hilton, PhD students at Penn State

In Ghana and many other African countries, popular notions of corporate social responsibility (CSR) have focused on donations while ignoring issues of sustainability that should characterize CSR projects. Most CSR projects are short-term and only scratch the surface of social issues instead of contributing to positive systemic change. This approach to CSR does little to contribute to the development of the communities that corporations… More

J. Suzanne Horsley and Jill M. Bode

Communicators reveal intimate glimpses of challenging disaster responses

June 2, 2017

By J. Suzanne Horsley, University of Alabama, and Jill M. Bode, Designed Write Public Relations

Over the past year, the Arthur W. Page Center grant funds supported our efforts to talk with communicators from governments, emergency management agencies and nonprofits that respond to disasters. We asked our participants to take us deep behind-the-scenes to help us and other professional communicators better understand the reality of working in the midst of disasters.

We collected stories from men and… More

Dustin Supa and Melissa Dodd

Measuring controversy’s impact in public relations messaging

April 18, 2017

By Sarah Vlazny, Page Center intern

Corporate social advocacy and CEO advocacy are becoming increasingly relevant topics of study in the communications field. While studying differences between forms of advocacy-focused content, Page Center scholars found that the level of controversy plays a role in a message’s impact.

In their study, Examining the impact of advertising vs. public relations in consumer engagement with social responsibility, Page Legacy scholars Dustin Supa, Boston University, and Melissa Dodd, University of… More

Tom Martin

Q&A with new advisory board member Thomas Martin

April 10, 2017

By Kasey Hughes, Page Center intern

To broaden the scope of integrity in public communication perspectives, the Arthur W. Page Center expanded its advisory board to include members Tom Martin, executive-in-residence at the College of Charleston; Ellyn Fisher, senior vice president of the Advertising Council; and Gary Sheffer, communications strategist for Weber Shandwick.

Martin mentors students both in the classroom and individually by sharing his wealth of knowledge from his industry roots.

Before moving to… More

Stevie Berberick

YouTube producers can provide clear answers for transgender individuals

March 15, 2017

By Stevie Berberick, post-defense doctoral candidate at Penn State

Mainstream media obscures a number of topics that are of import for transgender individuals, leaving them and their allies at a loss when it comes to finding answers to questions. According to research I recently conducted, independent transgender YouTube vloggers illustrate that  for strategic communication practitioners social media matters.

YouTube is a promising platform for non-profit organizations who serve queer communities. The producers I worked with during this… More

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