Placing health communications under the microscope
February 8, 2017
By Sarah Vlazny, Page Center intern
With the help of Page Center funding, Marcus Messner’s ongoing research could change the way health organizations communicate with their publics and make the world a healthier place.
Messner, a Page Center legacy scholar and journalism professor at Virginia Commonwealth University, has focused much of his research on methods and trends in communication for non-profit organizations. One such study, “Considering ethics in visual storytelling”, focused on non-profit organizations on Instagram,… More
When bad things happen to good companies
January 25, 2017
By Tom Martin, former vice president of communications at ITT and FedEx, current executive-in-residence at the College of Charleston and Page Center advisory board member
It seems that barely a week goes by without another major corporate scandal capturing our collective attention. The latest headline grabber was Wells Fargo. The megabank admitted to falsely creating or applying for more than two million phantom credit card and bank accounts, using the names of real customers, solely in order to… More
Combating ‘post-truth’ with honesty and integrity
January 24, 2017
• Denise Bortree
By Denise Bortree, director of the Page Center and associate professor of advertising/public relations
This weekend we watched as the White House spokesman presented misinformation and then reprimanded the media for reporting facts. This comes on the heels of backlash over fake news in social media that has raised skepticism and created confusion in the public. I suspect this kind of blatant disregard for truth is contributing to plummeting levels of trust in media, government, and business… More
Effects of writing style and photographs on moral judgment in public relations
January 18, 2017
By Rebecca McEntee, South Dakota State University; Renita Coleman, University of Texas; and Carolyn Yaschur, Augustana College.
Professionals charged with communicating for non-profit and social movement organizations have a special obligation to promote the greater good. They have been called “moral visionaries,” tasked with serving as moral educators.
In order to help these communicators achieve this goal, our study, which was funded by the Page Center, looked at whether writing style and photographs could improve how audiences… More
Arthur W. Page featured in BBC history of internal communication
January 11, 2017
By Tom Watson, emeritus professor of media & communication at Bournemouth University, England
Arthur W. Page, the apostle Paul, corporate musicals and early use of internal radio networks were all featured in a BBC radio history of internal communication (IC) broadcast on Dec. 31.
Billed as “Bathrooms Are Coming: An Internal History of Corporate Comms,” the program took its title from an American Standard corporate musical of the late 1950s that promoted new ranges of bathroom… More
Finding the impact CSR and CSV have on stakeholder trust
October 18, 2016
By Flora Hung-Baesecke, Massey University; Don Stacks, University of Miami; Timothy Coombs, University of Central Florida; and Yi-Ru Regina Chen, Hong Kong Baptist University
Corporations fail to achieve their corporate social responsibility goals when they focus on short-term profits and ignore actual consumer needs.
Making the transition from CSR practices to creating shared value (CSV) requires corporations to reconnect with society by creating values both can share. When the public perceives its concerns are being addressed by… More