Current and Former Legacy Scholars

2015/2016 Page Legacy Scholars

Yi-Ru Regina Chen (Hong Kong Baptist University) Ben Boyd (Edelman), Don Stacks (University of Miami), Ansgar Zerfass (University of Leipzig), Chun-Ju Flora Hung-Baesecke (Massey University) and Shannon Bowen (University of South Carolina) “Transforming CSR: Creating Shared Value, Trust and Perceived CEO Quality in the U.S., Germany and China” 

J. Suzanne Horsley (University of Alabama) and Jill Bode (Designed Write Public Relations) “Help, Don’t Harm: Communicating for the Public Good in Disaster” 

Yan Jin (University of Georgia), Shelley Spector (Spector & Associates and the Museum of Public Relations) Bryan Reber (University of Georgia) and Lucinda Austin (University of North Carolina) “Yesterday is Tomorrow: How History Informs Ethical Crisis Communication” 

Nicole Lee (North Carolina State University), Matthew VanDyke (Appalachian State University), Rachel Hutman (Pure Communications) "The Ethics of Climate Change Communication: Understanding Practitioner and Layperson Perceptions of Message Frames”

Marlene Neill (Baylor University) and Nancy Weaver (JT3) “How Millennials View Ethics in Public Relations Practice” 

Weiting Tao (University of Miami), Mary Ann Ferguson (University of Florida), Baobao Song (University of Florida) and Sarab Kochhar (APCO Worldwide) “Employee Prosocial Engagement in CSR through Empowerment in Decision-Making” 

The awarded faculty members and their module topics are:

Ethical decision-making
Michael Kent (University of Tennessee)

Ethics in global context
Lisa Tam (La Trobe University)

Digital ethics
Alison Novak (Rowan University)

Professional codes of ethics
Jessalynn Strauss (Elon University)

Transparency
Corey Hickerson (James Madison University) and Brigitta Brunner (Auburn University)

Public relations writing
Lucinda Austin (Elon University)

Introduction to public relations ethics
Carolyn Mae Kim (Biola University)

Media framing and ethics
Dean Mundy (University Oregon)

Core ethical principles
Christie Kleinmann (Belmont University)

Corporate social responsibility
Nur Uysal (Marquette University)

Crisis management
Janice Xu (Holy Family University)

2014/2015 Page Legacy Scholars

Lucy Atkinson (University of Texas at Austin) "Emotions and Climate Change: Moving Beyond Fear to Examine the Role of Hope, Happiness, Sadness and Guilt"

Serena Carpenter, Bruno Takahashi and Kristen Lynch (Michigan State University) "Visual Best Practices in Communicating Sustainability: A Cognitive Science Approach."

Jennifer Hoewe and Brett Sherrick (University of Alabama) "Identifying with (In)Congruent Narratives: Determining the Effectiveness of Sustainability Initiatives in Advertisements for Congruent and Incongruent Companies"

Rajul Jain (DePaul University) "Distinguishing Real from Fake: How Consumers Evaluate Authenticity of Corporate Social Responsibility Programs and What it Means for the Bottom line."

Eyun-Jung Ki (University of Alabama) "The Effect of Organization Sustainability Communication (OSC) on Publics’ Evaluations of an Organization"

Alexander Laskin (Quinnipiac University) "The Third-Person Effects in Investment Decision-Making: The Case of Corporate Sustainability"

Kim Sheehan and Derek Moscato (University of Oregon) "Can Green Opinion Leaders Close the Green Gap?: An Investigation of Citizens’ Perceptions of Green Behaviors, Self-Efficacy and Information Needs"

Fuyuan Shen (Penn State University) "Visual Narratives in Environmental Communication"

Janet Swim and Nathaniel Geiger (Penn State University) "Systemic and Heuristic Processing of Messages about Climate Change"

The open call for research proposals yielded the following funded projects:

Mary Ann Ferguson and Baobao Song (University of Florida) "Effective CSR Communication: Engaging Consumers’ Prosocial Behavior"

Flora Hung-Baesecke (Massey University) Don W. Stacks (Miami University) Timothy Coombs (University of Central Florida) and Regina Chen (Hong Kong Baptist University) "Exploring the Interplay of Corporate Social Responsibility, Trust, Creating Shared Value, and Public Supportive Behavior: A Comparison Study on the United States and China"

Jensen Moore (Louisiana State University) Robert Pritchard (University of Oklahoma) and Michael Climek (Louisiana State University) "Transparency in Social Media Crisis Responses: A Case Study of Malaysia Airlines “Commitment to Openness” During MH370’s Disappearance"

Marlene Neill (Baylor University) "The State of Public Relations Ethics - Training, Readiness & Pressing Issues" 

Krishnamurthy Sriramesh and Neva Stumberger (Purdue University) "Spirituality, Individual Values, and Organizational Values: Their Impact on Internal Communication and Their Impact on Internal Communication and Corporate Social Responsibility"

Holly Ott (Penn State University) "Communicating Social Responsibility: An Experimental Analysis of Message Strategies in Nonprofit and For-profit Sectors"

David Remund (University of Oregon) and Brooke Weberling McKeever (University of South Carolina) "A Shared Commitment to Integrity: Examining Collaborative Public Relations Leadership and Ethics between CSR Programs and Nonprofit Partners"

Hyejoon Rim (University of Minnesota) "A Cross-Cultural Investigation of Corporate Social Responsibility (CSR): Prioritizations of Business Responsibility and Skepticism toward CSR"

Justin Walden (The College at Brockport, SUNY) "The Ethics of Always-On: Exploring the Expectations for Employees as Online and Offline Brand Ambassadors"

Kelly Page Werder (University of South Florida) and Diana Ingenhoff (University of Frigourg, Switzerland) "From Social Responsibility to Social Advocacy: A Multicultural Analysis of the Effects of CSR Communication on the Perceptual, Cognitive, and Motivational Antecedents of CSR Communication on the Perceptual, Cognitive, and Motivational Antecedents to Communication Behavior in Publics"

Candace White (University of Tennessee) and Kathy R. Fitzpatrick (Florida International University) "Corporate Perspectives on the Role of Global Public Relations and CSR in Public Diplomacy"

Gregoria Arum Yudarwati (University of Atma Jaya Yogyakarta, Indonesia) and Marianne D. Sison (RMIT University) "Integrating Global and Local Values in CSR: A Case study of Australia Multinational Companies"

2013/2014 Page Legacy Scholars

Dustin W. Supa (Boston University) and Melissa D. Dodd (University of Central Florida) “Examining the impact of advertising vs. public relations in consumer engagement”

Heidi Hatfield Edwards (Florida Institute of Technology) “Corporations, causes, and consequences: How companies view their relationships with the causes they support”

John Brummette and Lynn M. Zoch (Radford University) “Identifying the roles that values serve in guiding stakeholder expectations of organizations”

Cheryl Ann Lambert (Boston University) “Fostering ethical engagement with employee affinity groups”

Lan Ni (University of Houston), Qi Wang, Maria De la Flor (Villanova University), and Renato Peñaflor (Communica PR Consulting) “Ethical community stakeholder engagement in the global environment: Impact on relationship management and conflict resolution”

Lucinda L. Austin (Elon University) and Yan Jin (Virginia Commonwealth University) “Crisis information generation and spread: Examining the influence of traditional and social media in ethical and effective crisis response and recovery”

Marcus Messner (Virginia Commonwealth University) “Considering ethics in visual storytelling: A study of nonprofits on Instagram”

Dean Mundy (Appalachian State University) “From principle to policy to practice? Evaluating diversity as a driver of ethical internal and external stakeholder engagement”

Linjuan Rita Men (Southern Methodist University) “Engaging employees: The effects of ethical leadership and symmetrical internal communication”

Serena Carpenter (Michigan State University) “Professional social media communicator roles: An examination of perceptions, conflict and identity”

Shannon A. Bowen (University of South Carolina) “Exploring the role of the dominant coalition in creating an ethical culture for internal stakeholders”

Tom Watson, Georgiana Grigore, & Anastasios Theofilou (Bournemouth University) “Ethical stakeholder engagement: Exploring the Relationship between Corporations and NGOs”

Jennifer Vardeman-Winter (University of Houston) “Ethics and health public relations”

Marcia W. DiStaso, Ph.D. (Pennsylvania State University),   Tina McCorkindale, Ph.D. (Appalachian State University), Hilary Fussell Sisco, Ph.D. (Quinnipiac University)  “Ethically Measuring Social Media Engagement

2012/2013 Page Legacy Scholars

Jennifer Barlett (Queenland University of Technology) “Successful Communications about Diversity: An investigation into best practices and future trends”

Kati Berg and Sarah Bonewits Feldner (Marquette University) “Communicating the Social Impact of CSR Programs: Analyzing Corporate Discourse in Social Impact”

Sora Kim & Mary Ann Ferguson (University of Florida) “Predictors to Evaluate Effective CSR Communications”

Richard Waters (University of San Francisco) “Communicating the Social Responsibility of Cross-Sector Collaborations: Experimental Analysis of Message Strategies and Credibility”

Denise Bortree (Penn State University) “Communicating Sustainability: The impact of corporate environmental activities on key publics”

Marcia DiStaso & Tina McCorkindale (Penn State University & Applalachian State University) “Does Ethics Matter? An Analysis of How Corporate Social Responsibility Efforts on Facebook Affect Stakeholders Perceptions and Intended Behavior”

Melissa Dodd & Dustin Supa (SUNY Oswego & Boston University) “Corporate Social Responsibility Re-Examined : Measuring the Influence of ‘Corporate Social Advocacy’ Communications on Consumer Purchase Intention”

Ram Kesavan, Oswald Mascarenhas, Michael Bernacchi (University of Detroit Mercy) “Effective global public relations using United Nation’s MDGs: a research proposal”

Jenna Stites (Penn State University) “Seeking Laurels: Building reputations for corporate social and environmental responsibility”

Tom Watson, Anastasios Theofilou, Georgiana Grigore (Bournemouth University) “Employees as CSR Ambassadors: The role of skepticism”

Joon Soo Lim and Cary A. Greenwood (Middle Tennessee State University) “The Impact of Stakeholder Engagement Strategy for Corporate Social Responsibility Communication on Organizational CSR Reputation and CSR/Public Relations Goal Achievement”

Janice Xu (Holy Family University) “Media Relations during Crisis Management”

Lucinda Austin (Elon University) “Ethical Communications Through Social Media”

Christie Kleinmann, Megan Moe (Lee University) “Corporate social responsibility, leadership, corporate management”

Giselle Auger (Duguesne University) “Transparency”

Laura Papish (State University of New York at Oswego) “Unethical Decisions: Why do they happen and what can we do?”

2011/2012 Page Legacy Scholars

Renita Coleman (Univ. Texas, Austin) "How many words is a picture worth? The effects of photos vs. vivid writing on ethical reasoning"

Kati Tusinski Berg (Marquette Univ.) and Kim Bartel Sheehan (Univ. Oregon) "Social media as a CSR communication channel: Understanding firms' decision processes"

Tina McCorkindale (Appalacian State Univ.) "Clouded transparency: An analysis of the perspectives and policies of social media in organizations"

Kirsten Johnson and Tamara Gillis (Elizabethtown College) "Markers of credibility and mainstream media representatives: Developing a social media credibility inventory"

Thomas Bivins, Tiffany Gallicano and Yoon Cho (Univ. Oregon) "A survey of readers to determine ethical guidelines regarding ghost blogging"

Homero Gil de Zuniga, Tom Johnson, and Renita Coleman (Univ. Texas, Austin) "The dialogic potential of social media: Assessing the ethical reasoning of companies' public relations on Twitter and Facebook"

Marcus Messner (Virginia Commonwealth Univ.) "To tweet or not to tweet? An analysis of ethical considerations in social media campaigns of non-profit organizations"

Richard Waters (North Carolina State Univ.) "The impact of organizational disclosure in social media success: Building the framework the theory of engaged communication"

George Anghelchev (Penn State Univ.) "Implicit ethics and cultural differences in public evaluation of corporate responsibility: The case of environmental accidents"

Marcia DiStaso and Denise Bortree (Penn State Univ.) "The ethics of social media measurement on Facebook and Twitter"

Brandie Martin (Penn State Univ.) "To block or not to block: Evaluating corporate social responsibility principles of multi-national information and communication companies during social movements"

2010/2011 Page Legacy Scholars

Donnalyn Pompper (Temple University) "A Study of Legal and Public Relations Counselors' Joint Ethical Decision-Making Processes and Outcomes"

Susan Keith (Rutgers University) "Public Relations Ethics Through Journalists' eyes: How the Local Journalism Review Movement Viewed PR: 1958-1975"

Emma Daugherty-Phillingane (California State University, Long Beach) "The Ethical Pathways of Successful Entrepreneurial Women in Public Relations: Challenges, Dilemmas, and Modes of Practice"

Beth Eschenfelder (University of Tampa) "Enhancing Public Relations Ethics Pedagogy Through Student Professional Narratives"

Aine Donovan (Dartmouth College) "Recalling Integrity"

Marcia Distaso (Penn State University) "The State of the Banking Industry: The Difference Between Corporate Communicators and the Public"

Ayobami Ojebodi (University of Ibadan, Nigeria) "Ethical Dilemma Revisited: The Nigerian Journalist and the Convergence of Power, Business and Media Ownership"

2009/2010 Page Legacy Scholars

Ethical Environmental Communications Project:

Brant Short (Northern Arizona University) “From Greenwashing to Social Advocacy: The Ethical Imperative in Green Branding.”

Janas Sinclair (University of North Carolina, Chapel Hill) and Barbara Miller (Elon University) “The Values Basis of Public Response to Marketplace Advocacy and Effects on Environmental Attitudes.”

Harsha Gangadharbatla and Kim Sheehan (University of Oregon) “Framing the Environmental Issue: Implications for Advocates.”

Jacob Park (Green Mountain College) “BP and the Beyond Petroleum Campaign: Ethical Organizational Environmental Communication Case Study in the Business Context.”

Joe Brewer (Director, Cognitive Policy Works) and Tom Crompton (Change Strategist, World Wildlife Federation, UK) “Cognitive Impacts of Environmental Communications.”

Charles T. Salmon (Michigan State University) “Examining Unintended Consequences of Environmental Social Marketing.”

Lee Ahern and Denise Bortree (Penn State University) “Changing Themes in Strategic Environmental Communications: A 30-year History of Green Ads in National Geographic Magazine” Johnson Legacy Scholars

The other researchers who received Scholar grants this year and the titles of their projects are:

David Remund (Ph.D. candidate – University of North Carolina, Chapel Hill) “The World’s Work: Editorial Writings of Arthur W. Page, 1919 – 1927, and the Advent of Social Responsibility in Corporate Communications”

Nancy Snow (Syracuse University) “Truth is the Best Propaganda: Edward R. Murrow at the U.S. Information Agency”

Richard H. Cummings (Independent Scholar) "The Great Fund Raiser: Arthur W. Page’s Role in the Evolution of Radio Free Europe and the Success of the Nationwide Crusade for Freedom”

2008/2009 Page Legacy Scholars

Andrew Cohen, (Georgia State University) and Jennifer Samp (University of Georgia) “Public Responses to Corporate Apologies: A Study of the Ethics of Corporate Crisis Communication.”

Tom Cooper, (Emerson College) “Enhancing Pedagogical and Curricular Effectiveness: Teaching Ethics to Public Communicators.”

Deni Elliott, (University of South Florida) “The Ethics of Asking: Philanthropy and Breast Cancer.”

Elina Erzikova, (University of Alabama) “Teaching Ethics to Public Relations Students.”

Kevin Hagopian, (Penn State University) “Ethical Dilemmas vs. Tough Choices: Visualizing Ethical Questions in the Journalism Ethics Classroom through Narrative Film: A Toolkit for Journalism Ethics Educators.”

Steven K. May (University of North Carolina, Chapel Hill) “Handbook of Communication Ethics.”

Lee Ann Peck and Nancy Matchett (University of Northern Colorado) “Demonstration Project: An Online Ethics Training Module for Public Relations Professionals.”

Tina Worawongs (Penn State University) “The Menu Foods Pet Food Recall: The Response of a Global Corporation.”

2008/2009 Johnson Legacy Scholar

Denise Bortree, (Penn State University) “Ethical Environmental Communication: The Impact of Transparent and Comprehensive Communication on Environmental Legitimacy and the Organization-Public Relationship.”

2007/2008 Page Legacy Scholars

Gene Foreman (retired managing editor of The Philadelphia Inquirer) "The Ethical Journalist: Responsible Decision-Making in the Pursuit of News", a journalism textbook

Andrew Cohen (Georgia State University) and Jennifer Samp (University of Georgia) “The Ethics of Corporate Apologies.”

Renita Coleman (University of Texas) and Lesa Hatley-Major (Indiana University) “Ethical Health Communication: A Content Analysis of Predominant Ethical Themes in Public Service Advertisements”

Scott R. Colwell (University of Guelph, Canada) “Market Reaction to Media Reports of Unethical and Irresponsible Corporate Behavior: Does Negative News Really Matter?”

Aziz Douai (Doctoral Candidate, Penn State University) “International Broadcasting and the Management of World Public Opinion: The Case of al-Hurra Television and the ‘Arab Street’”

Jennifer Kish-Gephart (Doctoral Candidate, Penn State University) “Understanding the Determinants of (Un)ethical Choices: Meta-Analytic Answers to Fundamental Ethics Questions”

Jerry Goodstein, Amy S. Wharton (Washington State University) and Mary Blair-Loy (University of California – San Diego) “The Role of Publicly Communicated Corporate Mission and Values in Firm Decisions Regarding Pension Fund Changes”

Lawrence W. Hugenberg and Esther Agyeman-Budu (Kent State University) “Corporate Social Responsibility: Communication in Action”

Stacey Frank Kanihan (Padilla Speer Beardsley, Inc.) and Kathleen A. Hansen (University of Minnesota – Twin Cities) “Commitment to Social Responsibility and the Role of Communication Managers in the Executive Elite”

David M. Mayer (University of Central Florida) “How Do Organizations Communicate the Importance of Ethics?  An Examination of the Antecedents and Consequences of Ethical Climate”

Mark Schwartz (York University, Canada) “Israeli Business Ethics After Enron: Are Codes of Ethics Making Any Difference?”

2006/2007 Page Legacy Scholars

Colleen Connolly-Ahern and Maria Cabrera-Baukus (Penn State) “The Effect of Video News Release Attribution on Credibility and Risk Assessment.”

Mary Ann Ferguson (University of Florida) “Interviews with Executive Practitioners Explaining the Influence of Public Relations in 100 Socially Responsible Global Corporations: A Guidebook of Best Practices.”

Kathy Fitzpatrick (DePaul University) “From Propaganda to Soft Power to Public Relations: Exploring The Ethics and Effectiveness of U.S. Public Diplomacy.”

Edward Lordan (West Chester University) and Burton St. John (Old Dominion University) “Ethics of Video News Releases: A Study of VNR Usage Policies at Local Television News Stations.”

Christie M. Kleinmann (Lee University) “Defining Public Relations' Role in Social Responsibility: Practitioners' Perception of Public Relations Ethics in Health Care, Education and Sport.”

Chris MacDonald (Saint Mary’s University) “Ethics, Corporate Communication, and ‘Greenwashing.’”

Seow Ting Lee (Illinois State University) and I-Huei Cheng (University of Alabama) “The Ethics of Public Health Communication: Message Development in Antismoking Campaigns.”

2006/2007 Johnson Legacy Scholar

Steven K. May (University of North Carolina at Chapel Hill) “Ethics at Work: Principles and Practices of Ethics Codes.”

2005/2006 Page Legacy Scholars

Lee Wilkins (University of Missouri) and Renita Coleman (University of Texas at Austin) "The Moral Media: How Public Relations Professionals Reason about Ethics"

Mary Ann Ferguson (University of Florida) "Fostering Ethics and Social Responsibility in Corporations: A Study of Best Practices in Global Corporations"

Robert W. Kolb and Cynthia Scheopner (University of Colorado at Boulder) to support the development of a new online journal to teach ethics with film titled "Ethics in Film"

Michael Polonsky (Victoria University, Australia) Stacy Landreth Grau (Villanova University) "Measuring and Communicating the Social Impact of Nonprofit Organizations"

Amit Schejter, Mary Beth Oliver, Matt McAllister, and John Christman (Penn State University) "The Ethical Aspects of Product Placement." This project was co-funded with the Rock Ethics Institute at Penn State.

Brooke Fisher Liu (University of North Carolina at Chapel Hill) "Crisis in the Homeland: State Government Communication with Hispanics During Disasters.