Page Speeches

The following is a comprehensive analysis of 38 of Page's speeches and writings - compiled, analyzed and indexed by Pamela Brubaker, a doctoral candidate in the College of Communications at Penn State, and is available to researchers, practitioners, and the general public.

Key topics and relevant Page Principles are noted. All of his writings are available in full text, including individual printable PDF files.

Download All 38 Speeches Download A Man of Vision, Valor, and Values

1. Bell Telephone Systems Publicity Conference Talk
April, 1927

After three months with AT&T, Page speaks at a publicity conference where he discusses the opportunities publicizing the company’s public service will provide the 50-year-old company. The benefits of investing in AT&T are discussed.

Key Topics Page Principles Speech
  • Investing/Investor Relations
  • Monopolies
  • Public Interest
  • Publicity
  • Tell the truth

2. What publicity and advertising can do to help operation
May, 1927

Page addresses the benefits of the publicity department. He talks about his experience preparing propaganda for World War I and outlines how to effectively conduct public relations and communicate a memorable company message.

Key Topics Page Principles Speech
  • Advertising
  • PR - Challenges
  • PR - Functions
  • PR - Messaging
  • PR - Value
  • Propaganda
  • Public Opinion
  • Publicity
  • Listen to the customer
  • Manage for tomorrow

3. Bell Telephone Systems GCC Special Talk
June, 1927

Page addresses the commercial department on the value of public relations and the need to constantly gauge public opinion.

Key Topics Page Principles Speech
  • Advertising
  • Customer Service
  • PR - Strategy
  • PR - Value
  • Public Trust
  • Conduct public relations as if the whole company depends on it
  • Manage for tomorrow
  • Tell the truth

4. Address - Bell Telephone Systems Traffic Conference
November, 1927

Page speaks about the duties and responsibilities of the public relations department at AT&T and how this department functions in cooperation with other departments.

Key Topics Page Principles Speech
  • Company Philosophy
  • Corporate Power
  • Financial Responsibility
  • Government Relations
  • Internal Relations
  • PR - Functions
  • Public Interest
  • Public Opinion
  • Conduct public relations as if the whole company depends on it

5. Public Relations - Bell Telephone Systems GOC
May, 1928

Page highlights the company’s public relations’ challenges and stresses the importance of streamlining the company’s message.

Key Topics Page Principles Speech
  • Company Philosophy
  • Internal Relations
  • Monopolies
  • PR - Messaging
  • Sales
  • Listen to the customer
  • Manage for tomorrow

6. Public Relations and Sales
June, 1928

Page reviews the company’s advertising program in detail. He highlights various advertisements and discusses the messages they are trying to convey.

Key Topics Page Principles Speech
  • Advertising
  • Company Philosophy
  • Monopolies
  • PR - Messaging
  • Sales
  • Conduct public relations as if the whole company depends on it
  • Manage for tomorrow
  • Realize a company's true character is expressed by its people
  • Remain calm, patient and good-humored

7. Philosophy of the Business
October, 1928

Page addresses employees on how they should execute and live by the company’s business philosophy as outlined in what is often referred to as the Dallas speech. He addresses the importance of exercising self-government in an effort to avoid government regulation.

Key Topics Page Principles Speech
  • Company Philosophy
  • Competition
  • Financial Responsibility
  • Government Relations
  • Monopolies
  • Public Opinion
  • Listen to the customer
  • Manage for tomorrow

8. Coordination of Sales and Advertising Activities
January, 1929

Page emphasizes the sale’s organization’s role in establishing relations with the public. The relationship between the sales and the information department (e.g., advertising, and publicity) are addressed.

Key Topics Page Principles Speech
  • Advertising
  • Monopolies
  • Public Opinion
  • Publicity
  • Sales
  • Manage for tomorrow
  • Prove it with action
  • Realize a company's true character is expressed by its people

9. The Problem of Forecasting Public Opinion in the United States
April, 1929

Page provides a lengthy historical account of the United States’ legal and economic record that highlights how the government reacts when industry becomes too powerful. He addresses the functions of public relations that are fundamental to businesses and the need to continually gauge public opinion.

Key Topics Page Principles Speech
  • Customer Service
  • Government Relations
  • PR - Functions
  • Public Opinion
  • Publicity
  • Research
  • Manage for tomorrow
  • Prove it with action

10. Bell Telephone Laboratories Address
June, 1929

Page addresses the challenges of monopolies and how Bell Systems must operate with the public in mind in order to avoid being regulated.

Key Topics Page Principles Speech
  • Accountability
  • Company Philosophy
  • Competition
  • Corporate Reputation
  • Government Relations
  • Monopolies
  • Public Opinion
  • Prove it with action

11. The Philosophy of Our Business
June, 1929

Page outlines the philosophy of Bell System’s business operations and how the company functions financially as a public service.

Key Topics Page Principles Speech
  • Company Philosophy
  • Competition
  • Financial Responsibility
  • Government Relations
  • Monopolies

    12. Public Relations - Bell Telephone Systems GOC
    May, 1930

    Page discusses the need to improve the company’s reputation and conduct research on the company’s advertising and public relations’ programs.

    Key Topics Page Principles Speech
    • Company Philosophy
    • Corporate Reputation
    • Customer Service
    • Government Relations
    • Public Opinion
    • Research
    • Conduct public relations as if the whole company depends on it
    • Manage for tomorrow

    13. Bell Telephone Systems GCC Address
    May, 1930

    Page illuminates his audience on the success of various corporate advertising programs and discusses the results of corporate research the company is using to gauge the success of its publicity campaigns.

    Key Topics Page Principles Speech
    • Advertising
    • Public Opinion
    • Research

      14. Public Relations - Bell Telephone Systems GOC
      May, 1931

      In this speech, Page provides an overview of how public relations currently operates within the company and details how it should operate. The impact of the company’s philosophy (Dallas speech) is discussed.

      Key Topics Page Principles Speech
      • Company Philosophy
      • Competition
      • Corporate Reputation
      • Government Relations
      • Internal Relations
      • Monopolies
      • PR - Functions
      • Public Opinion
      • Research
      • Conduct public relations as if the whole company depends on it
      • Listen to the customer
      • Manage for tomorrow
      • Realize a company's true character is expressed by its people
      • Remain calm, patient and good-humored

      15. Bell Telephone Systems GCMSC Address
      June, 1931

      Amidst the challenges of the depression, Page admonishes the company to focus on selling and improving its reputation.

      Key Topics Page Principles Speech
      • Advertising
      • Corporate Reputation
      • Monopolies
      • Public Opinion
      • Research
      • Sales
      • Manage for tomorrow

      16. Social Aspects of Communication Development
      January, 1932

      In this speech Page gives an overview of how communication technologies have developed and how innovations such as the telephone have improved quality of life.

      Key Topics Page Principles Speech
      • Communication Technologies
      • Research

        17. Talk on Public Relations
        March, 1932

        This lecture was delivered at the conclusion of a nine-week public relations course. Within this speech, Page discusses his vision of public relations utopia—to operate in the public interest in such a way, that politicians and the media receive backlash for openly criticizing the corporation.

        Key Topics Page Principles Speech
        • Communication Technologies
        • Company Philosophy
        • Customer Service
        • Financial Responsibility
        • Internal Relations
        • Propaganda
        • Public Interest
        • Public Opinion
        • Listen to the customer
        • Realize a company's true character is expressed by its people
        • Tell the truth

        18. Public Relations Today and the Outlook for the Future
        December, 1933

        Page gives an overview of public relations in the Bell System and the importance of following and communicating the company’s philosophy to employees and the public. The company’s conservative financial policy is discussed.

        Key Topics Page Principles Speech
        • Company Philosophy
        • Financial Responsibility
        • Government Relations
        • Monopolies
        • PR - Value
        • Public Interest
        • Research
        • Listen to the customer
        • Manage for tomorrow

        19. The Telephone—A Coming Industry
        November, 1934

        This speech provides a history of the Bell System and details the great strides that have been made in the communications industry since the inception of the telephone.

        Key Topics Page Principles Speech
        • Company Philosophy
        • Customer Service
        • Financial Responsibility

          20. Public Relations Today and the Outlook for the Future
          December, 1936

          Page provides a historical perspective on the company’s business ventures and reviews how the company has successfully faced challenges created by the depression, the war, and other company ventures. He encourages the company to begin thinking about meeting social needs and causing social change.

          Key Topics Page Principles Speech
          • Government Relations
          • Public Interest
          • Public Opinion
          • Social Change
          • Listen to the customer

          21. Public Relations Today and the Outlook for the Future
          December, 1937

          Page reassures his audience that the company’s good reputation and honest business dealings provide reason for the company to welcome a recent investigation by the FCC. At the time of the speech the findings of the investigation were pending.

          Key Topics Page Principles Speech
          • Company Philosophy
          • Corporate Reputation
          • Customer Service
          • Financial Responsibility
          • Government Relations
          • Listen to the customer
          • Realize a company's true character is expressed by its people
          • Remain calm, patient and good-humored
          • Tell the truth

          22. Fundamentals of a Public Relations Program for Business
          September, 1938

          Page outlines the essentials of a corporate public relations program and offers advice on the best way to put one together.

          Key Topics Page Principles Speech
          • Corporate Reputation
          • Government Relations
          • Monopolies
          • Propaganda
          • Public Opinion
          • Public Trust
          • Listen to the customer
          • Prove it with action
          • Realize a company's true character is expressed by its people
          • Remain calm, patient and good-humored

          23. Notes on a Public Relations Talk
          October, 1938

          Page acknowledges that at the time of this speech public relations was becoming more widely recognized and regarded as a corporate practice. The public’s perception of the company, as identified in research, is reviewed.

          Key Topics Page Principles Speech
          • Company Philosophy
          • Customer Service
          • Financial Responsibility
          • Internal Relations
          • Investing/Investor Relations
          • Public Opinion
          • Research
          • Prove it with action
          • Realize a company's true character is expressed by its people

          24. Public Relations Today and the Outlook for the Future - Dec 1938
          December, 1938

          Page clarifies and expands on the speech he delivered at the Seventh International Management Congress on the Fundamentals of a Public Relations Program for Business and makes it more specific and applicable to an internal audience.

          Key Topics Page Principles Speech
          • Company Philosophy
          • Corporate Reputation
          • Customer Service
          • Monopolies
          • Public Opinion
          • Research
          • Conduct public relations as if the whole company depends on it
          • Listen to the customer
          • Prove it with action
          • Realize a company's true character is expressed by its people
          • Remain calm, patient and good-humored

          25. Industrial Statesmanship
          October, 1939

          Page gives an overview of the functions of public relations and its role in influencing public opinion.

          Key Topics Page Principles Speech
          • Customer Service
          • Monopolies
          • PR - Functions
          • Public Interest
          • Public Opinion
          • Conduct public relations as if the whole company depends on it
          • Listen to the customer
          • Prove it with action
          • Realize a company's true character is expressed by its people
          • Remain calm, patient and good-humored

          26. Engineering Societies of Western Pennsylvania
          February, 1941

          Page addresses the Engineering Societies of Western Pennsylvania on the incentives of freedom and how it increases opportunity and stimulates progress.

          Key Topics Page Principles Speech
          • Engineering

            27. New England Telephone and Telegraph Talk
            March, 1942

            This speech discusses the impact of the Bell System’s contributions to World War II and offers advice on what the company can do to build public trust and positively influence public opinion while its performance is being impacted by the war.

            Key Topics Page Principles Speech
            • Accountability
            • PR - Messaging
            • Public Trust
            • Remain calm, patient and good-humored
            • Tell the truth

            28. Service to Army Camps
            June, 1942

            Page discusses the frustrations of those soldiers who waited in long lines to use the telephone at army camps during the war [World War II]. Research and strategies for changing attitudes and perceptions of the company are discussed.

            Key Topics Page Principles Speech
            • Customer Service
            • Public Opinion
            • Research
            • Listen to the customer

            29. Some Remarks on Public Relations
            December, 1942

            The responsibilities of public relations and the need to facilitate beneficial relationships between big business and the public are discussed.

            Key Topics Page Principles Speech
            • Corporate Reputation
            • Corporate Responsibility
            • Internal Relations
            • Monopolies
            • PR - Functions
            • Public Opinion
            • Public Trust
            • Conduct public relations as if the whole company depends on it
            • Listen to the customer
            • Prove it with action
            • Remain calm, patient and good-humored

            30. Bell System Prospects
            July, 1943

            Page discusses the impact material shortages caused by World War II has had on the company. He talks about increasing the value of service to the public, having good wages and working conditions for employees, and giving dividends to the stockholders during the post-war period.

            Key Topics Page Principles Speech
            • Investing/Investor Relations
            • Research
            • Realize a company's true character is expressed by its people

            31. Looking Forward in Public Relations
            December, 1943

            Page talks to life insurance presidents about the pitfalls of government regulations and the impact it can have on industry. Government regulations do not ensure a successful business.

            Key Topics Page Principles Speech
            • Government Relations
            • Public Opinion
            • Manage for tomorrow
            • Realize a company's true character is expressed by its people

            32. The Measure of the Kind of Folks We Are
            February, 1944

            An informal talk given before a group of Supervisory Employees of the New York Telephone Company.

            Key Topics Page Principles Speech
            • Customer Service
            • Manage for tomorrow
            • Prove it with action
            • Remain calm, patient and good-humored
            • Tell the truth

            33. Telephone Pioneers of America Talk
            October, 1944

            Page recaps circumstances surrounding the depression and the war. He highlights the value of good customer service during his nearly 21-year journey in the Bell System.

            Key Topics Page Principles Speech
            • Corporate Reputation
            • Customer Service
            • Manage for tomorrow
            • Prove it with action
            • Realize a company's true character is expressed by its people
            • Remain calm, patient and good-humored
            • Tell the truth

            34. What We Think About Held Orders
            February, 1946

            Page admonishes those at AT&T to do everything they can to get service to all who need it post-World War II. He emphasizes the importance of truthfully disclosing and explaining what the company is doing and why there are delays in service.

            Key Topics Page Principles Speech
            • Customer Service
            • Prove it with action
            • Tell the truth

            35. Montreal Chambre de Commerce Talk
            February, 1946

            Page talks to the Montreal Chambre de Commerce and explains the challenges big businesses face in the court of public opinion.

            Key Topics Page Principles Speech
            • Corporate Responsibility
            • Monopolies
            • PR - Challenges
            • Public Opinion
            • Public Trust
            • Prove it with action
            • Tell the truth

            36. Continental Oil Company
            March, 1951

            Page addresses Continental Oil Company on the value of public opinion and the role of public relations in securing favorable attitudes about the company.

            Key Topics Page Principles Speech
            • Corporate Reputation
            • Corporate Responsibility
            • Internal Relations
            • PR - Functions
            • Public Opinion
            • Publicity
            • Manage for tomorrow
            • Prove it with action
            • Realize a company's true character is expressed by its people

            37. Trusteeship in Business
            May, 1951

            Page speaks at a ceremony celebrating AT&T’s one-millionth stockholder. Companies operate on the trust and confidence the public puts in them. AT&T has a responsibility to operate as trustees of the investment people have made in the company.

            Key Topics Page Principles Speech
            • Competition
            • Government Relations
            • Internal Relations
            • Investing/Investor Relations
            • Public Opinion
            • Public Trust
            • Manage for tomorrow

            38. Bell Systems Executive Conference Talk
            November, 1955

            At an internal public relations conference Page explains top management’s role in bolstering the company’s reputation and outlines five rules executives should adopt in these efforts.

            Key Topics Page Principles Speech
            • Corporate Reputation
            • Internal Relations
            • PR - Messaging
            • Public Opinion
            • Conduct public relations as if the whole company depends on it
            • Listen to the customer
            • Manage for tomorrow
            • Prove it with action
            • Realize a company's true character is expressed by its people
            • Remain calm, patient and good-humored