Anne Hoag

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Anne Hoag is associate dean for undergraduate education and outreach in the College of Communications. In addition to her administrative duties, she teaches and conducts research in the areas of media entrepreneurship, media economics and telecommunications management.

In her telecommunications courses, she has pioneered the use of inter-university learning teams, Web-based case-method teaching and online virtual visiting professionals. To develop her e-classroom concept, she was awarded grants from the Bell Atlantic Foundation, the Committee on Institutional Cooperation and Penn State's Center for Excellence in Learning and Teaching.

Hoag’s current research focuses on media entrepreneurship and is supported by a grant from the Kauffman Foundation. Two recent papers include “Media Entrepreneurship: Concept and Context” and “Media Entrepreneurship in the Era of Big Media.”

In the past several years her scholarship in media economics and management has yielded papers on such diverse topics as the glass ceiling in television management, electronic networks and media buying, and the effects of regulation on cable investing. She has published in the Journal of Media Economics, Organization Science, Journalism and Mass Communications Educator, International Journal of Physical Distribution and Logistics Management, and Telematics and Informatics.

Before joining the Penn State faculty, she spent a decade in the advertising and cable television industries. Hoag was: general manager of TCI Cable of Asheville, N.C.; general manager of United Artists Cable in Aiken County, S.C.; and general manager of Gainesville Cablevision in Georgia. Before making a career in cable, she worked in advertising at Leo Burnett in Chicago.