People Directory

Bu Zhong

Professor, Journalism


Dr. Zhong is an associate professor of journalism in the College of Communications. He is a faculty affiliate at Center for Advanced Data Assimilation and Predictability Techniques (ADAPT), the Media Effects Research Lab, and ICT4D Consortium. He is also a senior research fellow of the John Curley Center for Sports Journalism.

At Penn State, he teaches news media ethics, television reporting for undergraduates, and a social media research seminar for graduate students.

His research applies decision making theories to studying how judgment and decisions may be altered by information use, ranging from news, sports information and the information shared on social media. Special attention has been paid to research projects with practical implications, such as how ICT may empower journalists or vegetable farmers, and how social media use may enhance healthcare and patients' life quality. His research has been published in Journal of Communication, Journalism and Mass Communication Quarterly, Computers in Human Behavior, Computers and Electronics in Agriculture, Journalism and Mass Communication Educator, Newspaper Research Journal, American Behavioral Science, Asian Journal of Communication and International Journal of Sports Communication.

Before he joined the Penn State faculty, he had been a journalist at China Daily in Beijing, CNN Washington Bureau and CNN World Center in Atlanta for 10 years. He holds a Ph.D. from the Philip Merrill College of Journalism at the University of Maryland and a master's degree in broadcast journalism from the School of Journalism at the University of Missouri.


  • Social Media
  • ICT4D
  • Information Technology And Psychology
  • Social Networks/Networking
  • Health Communication
  • Decision Making


Selected Publications
  • Ouyang, A., A., I. N., Chow, S.-M., Kumar, A., & Zhong, B. (2016). “Listening” to IBS patients in the 21st century: Offerings from an online self help and support group. Gastroenterology, 150(4), S739-S739. doi:10.1016/S0016-5085(16)32510-0
  • Zhong, B., Yang, F., & Chen, Y.-L. (2015). Information empowers vegetable supply chain: A study of information needs and sharing strategies among farmers and vendors. Computers and Electronics in Agriculture, 117, 81-90. doi:10.1016/j.compag.2015.07.009
  • Hanley, K., Howard, M. C., Zhong, B., Perez, C., Lee, E., Dawson-Andoh, N., & Soto, J. A. (2015). The communication anxiety regulation scale: Development and initial validation. Communication Quarterly, 63(1), 23-43. doi: 10.1080/01463373.2014.965836
  • Zhong, B., & Appelman, A.J. (2014). How college students read and write on the web: The role of ICT use in processing online information. Computers in Human Behavior, 38, 201-207. DOI: 10.1016/j.chb.2014.05.037
  • Zhong, B. (2013). From smartphones to iPad: Power users’ disposition toward mobile media technology. Computers in Human Behavior, 29(4), 1742-1748. doi: 10.1016/j.chb.2013.02.016
  • Lewis, N. P., & Zhong, B. (2013). The root of journalistic plagiarism: Contested attribution beliefs. Journalism and Mass Communication Quarterly, 90(1), 148-166. doi: 10.1177/10776990124687
  • Zhong, B., Hardin, M., & Sun, T. (2011). Less effortful thinking leads to more social networking? The associations between the use of social network sites and personality traits. Computers in Human Behavior, 27(3), 1265-1271. doi: 10.1016/j.chb.2011.01.008
  • Zhong, B. & Newhagen, J. E. (2009). How journalists think while they write: A transcultural model of news decision-making. Journal of Communication, 59(3), 584-605. doi: 10.1111/j.1460-2466.2009.01439.x