People Directory

Bu Zhong

Associate Professor, Journalism


Bu Zhong is an associate professor of communications, senior research fellow of the John Curley Center for Sports Journalism, faculty affiliate of the Media Effects Research Lab and faculty member of the ICT4D Consortium. At Penn State, he teaches courses, including COMM 409 News Media Ethics, COMM 465 TV Reporting and COMM 597 Social Media Research.

His research applies decision making theories to studying how judgment and decisions may be altered by information use, ranging from news, sports information and the information shared on social networks. His recent work concentrates on information flow on social media and diffusion of mobile media devices, such as smartphones and tablet devices. Special attention has been paid to research projects with practical implications, such as how ICT empowers journalists or vegetable farmers, and how social media use affects communication and business in our networked society.

His research has been published in Journal of Communication, Journalism and Mass Communication Quarterly, Computers in Human Behavior, Journalism and Mass Communication Educator, Newspaper Research Journal, Asian Journal of Communication and International Journal of Sports Communication. Before he joined the Penn State faculty, he had been a journalist for a decade at China Daily in Beijing, the CNN bureau in Washington, D.C., and CNN World Center in Atlanta.


  • Information Use
  • Social Media
  • Information Technology And Psychology
  • Social Networks And Networking
  • Health Communication


  • Zhong, B., & Appelman, A.J. (2014). How college students read and write on the web: The role of ICT use in processing online information. Computers in Human Behavior, 38, 201-207. DOI: 10.1016/j.chb.2014.05.037
  • Zhong, B., Huang, Y., & Zhou, Y. (2014). The current trends of online journalism research in the new media era. Communication & Society, 29, 231-262. (The paper is in Chinese and published in a peer-reviewed journal at Hong Kong Chinese University.)
  • Zhong, B. (2013). From smartphones to iPad: Power users’ disposition toward mobile media technology. Computers in Human Behavior, 29(4), 1742-1748. doi: 10.1016/j.chb.2013.02.016
  • Lewis, N. P., & Zhong, B. (2013). The root of journalistic plagiarism: Contested attribution beliefs. Journalism and Mass Communication Quarterly, 90(1), 148-166. doi: 10.1177/10776990124687
  • Zhong, B., & Zhou, Y. (2012). “Under the weather:” The impact of weather on US newspaper coverage of the 2008 Beijing Olympics. Mass Communication and Society, 15(4), 559-577. doi: 10.1080/15205436.2012.677091
  • Zhong, B., Sun, T., & Zhou, Y. (2011). To name or not to name: A cross-cultural comparison of on-air attribution in U.S. and Chinese TV news. Asian Journal of Communication, 21(2), 202-216. doi: 10.1080/01292986.2010.524233
  • Zhong, B., Hardin, M., & Sun, T. (2011). Less effortful thinking leads to more social networking? The associations between the use of social network sites and personality traits. Computers in Human Behavior, 27(3), 1265-1271. doi: 10.1016/j.chb.2011.01.008
  • Zhong, B. (2011). Readers’ mood affects news information processing. Newspaper Research Journal, 32(3), 52-65.