People Directory

Denise Bortree

Associate Professor, Advertising/Public Relations

Biography

Denise Sevick Bortree is an associate professor in the department of advertising/public relations and the director of the Arthur W. Page Center. She brings more than 10 years of practical experience to her teaching, including positions as communication manager, public relations manager and marketing manager for a number of organizations.

Bortree researches and writes on nonprofit organizational communication and sustainability. She has co-edited two books, one titled Talking Green: Exploring Contemporary Issues in Environmental Communications that published in 2012 and the other titled Ethical Practice of Social Media in Public Relations that published in 2014. She has authored more than 25 peer-reviewed journal articles that have been published in journals such as Journalism and Mass Communication Quarterly, Journal of Public Relations Research, Nonprofit Management and Leadership, Public Relations Review, the International Journal of Nonprofit and Voluntary Sector Marketing and the International Journal of Volunteer Administration.

She was selected by the United Nations Volunteers to write a background paper titled “Volunteerism as a Force for Social Inclusion” for its 10-year report on volunteerism, The State of the World’s Volunteerism.

In 2010 Bortree received the Deans' Excellence Award for Research and Creative Accomplishments from the College of Communications at Penn State. And, in 2013 she was selected to participate in the Scripps Howard Leadership Academy.

She has guest edited three special issues of journals on topics including corporate social responsiblity (Public Relations Journal), nonprofit public relations (Journal of Public Relations Research), and nonprofit organizations relationship building (PRism). She has presented more than 30 conference papers at national and international conferences where she has won numerous top paper awards.

Bortree sits on the editorial board of the Journal of Public Relations Research, and she has held leadership roles in the public relations division of the Association for Education in Journalism and Mass Communication (AEJMC) including her current role, head of the division. In addition, she is the past chair for the Association/Nonprofit Division of the Public Relations Society of America (PRSA).

Expertise

  • Corporate Social Responsibility
  • Nonprofit Communication
  • Sustainability
  • Volunteerism