People Directory

Fuyuan Shen

Associate Professor , Advertising/Public Relations

Biography

Fuyuan Shen joined Penn State in 2001. He currently teaches classes in media planning, advertising campaigns and research methods as well as a graduate research seminar in strategic communications.

He conducts research in advertising, health communication and political communication. His research integrates theories in social psychology, cultural psychology and communication to explore the effects of media messages. He previously has studied how advertising and health message frames interacted with individual differences in changing attitudes toward brands/issues, behaviors and other cognitive and affective responses.

He also has conducted research to explore the impact of political advertising, and news framing of social and political issues. He has published numerous articles in such journals as International Journal of Advertising, Journal of Advertising, Journal of Communication, Journalism & Mass Communication Quarterly, and Mass Communication & Society. He has also taught as a visiting professor at Hong Kong Baptist University and the University of Hawaii at Manoa. Prior to joining Penn State, was an assistant professor at the University of South Dakota.

 

Personal web page.

Expertise

  • Advertising
  • HHealth Communications
  • Political Communication