Associate Professor, Advertising/Public Relations
315 A Willard Building
University Park, PA 16802
- Ph.D.: University of Minnesota
- Master's: Babes-Bolyai University, Romania
- Bachelor's: Babes-Bolyai University, Romania
George Anghelcev brings an array of international teaching and research experience to his position. He previously worked as assistant professor of advertising at Babes-Bolyai University (Romania) and was visiting lecturer at University of Nantes (France) and Eotvos Lorand University (Hungary). His industry experience highlights include working in strategic planning for Campbell-Mithun Advertising in Minneapolis, Minnesota, and for Romania’s Ministry of Public Information.
His research lies at the intersection of psychology and strategic communication. He studies how advertising can be used to promote ideas and social values in addition to products and brands. He has examined how emotions and mood influence psychological responses to advertisements in multiple social advertising domains (including public health, volunteering, environmental protection and the support of charitable organizations) as well as in the area of product and brand advertising. His most current research focuses on cultural differences in emotional and cognitive responses to environmental communication and public health advertising.
Anghelcev's research has been published in Journalism and Mass Communication Quarterly, Psychology & Marketing, Journal of Marketing Communications, Journal of Social Marketing and other journals. He has received two Top Faculty Research Paper Awards from the Advertising Division of AEJMC (Association for Education in Journalism and Mass Communication).
He is a member of the editorialbBoard of International Journal of Advertising and serves on the executive board of the Advertising Division of AEJMC.