People Directory

Ken Yednock

Senior Lecturer , Advertising/Public Relations

Biography

Ken Yednock joined the College of Communications as a senior lecturer in the Department of Advertising/Public Relations in 2004. Before coming to Penn State, Yednock served as principal and chief operating officer at GKV Communications in Baltimore. He also served as an adjunct professor at Towson University.

His professional background includes almost all aspects of marketing communication. He has worked at agencies (such as Leo Burnett, Young & Rubicam) and also for clients in the categories of consumer goods, healthcare, travel/lodging, hospitality and retail. In recent years, he has conducted strategic research projects on topics such as "Marketing to Tweens" and "New Consumer Rewards ... Factors Influencing the Supermarket of the '90s."

In 2007, he earned the Deans' Excellence Award for Teaching from the College of Communications. During his time in the private sector with advertising agencies, he managed accounts for companies such as Keebler, Kentucky Fried Chicken, Lowe's Home Centers, National Car Rental, Pillsbury, Royal Crown Cola and more. He received four Effies for Advertising Effectiveness. He is a member of the AEJMC Advertising Division.

Expertise

  • Advertising
  • Advertising Campaigns