People Directory

Michael Schmierbach

Associate Professor , Media Studies


Mike Schmierbach brings a strong combination of teaching and research to his role as an associate professor in the Department of Film-Video and Media Studies.

Dr. Schmierbach teaches undergraduate and graduate courses on media effects, political communication, and research methods. He is co-author of a textbook on research methods, as well as the author or co-author of more than 30 journal articles and book chapters in such outlets as Journal of Communication, Mass Communication & Society, Journal of Broadcasting & Electronic Media, and Communication Research.

His research focuses on several aspects of media effects, particularly the factors that contribute to individual perceptions of media. This work includes research on the third-person perception, media credibility, and video game enjoyment. He supervises a research group that explores many aspects of video games, including a series of studies considering the role of difficulty in explaining psychological responses to games.


  • Alternative Media
  • Mainstream Media
  • Video Games In Education
  • Video Game Violence