Robert Baukus

Advertising/Public Relations

Robert Baukus

Associate Professor


  • Marketing Communications
  • Advertising Campaigns
  • Media Planning
  • Advertising Research Methods


  • Ph.D.: University Massachusetts
  • Master's: University of Connecticut
  • Bachelor's: University of Connecticut (1973)
  • Bachelor's: University of Connecticut (1972)



Robert Baukus' current research concerns ethical issues related to advertising media planning and teaching methods to enhance critical thinking skills in advertising curriculum. He recently contributed to "Communication and Terrorism," a book about the impact of media depictions of terrorist events, and "Framing Friction," a book on how the media portray social conflict.

His research has been published in Journalism Educator, the Journal of Health Communications, and Communication Research Reports, among others. He has presented numerous papers related to advertising and marketing communications. His research interests include marketing communications, advertising campaigns, media planning and advertising research methods.

He has been a marketing communications consultant for more than 16 years for network news corporations, advertising agencies, newspapers, media production agencies and the pharmaceuticals industry. He teaches media planning and research, message design, advertising campaign design and evaluation, mediated conflict and advertising pedagogy.

In the News


Robert Baukus
128 Carnegie Building
University Park, PA 16802