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Robert Baukus
- Head of Department of Advertising/Public Relations
- Associate Professor
University Park, PA 16802
Biography:
Robert Baukus' current research concerns ethical issues related to advertising media planning and teaching methods to enhance critical thinking skills in advertising curriculum.
He recently contributed to Communication and Terrorism, a book about the impact of media depictions of terrorist events, and Framing Friction, a book on how the media portray social conflict. Has been published in Journalism Educator, the Journal of Health Communications, and Communication Research Reports, among others. He has presented numerous papers related to advertising and marketing communications.
His research interests include marketing communications, advertising campaigns, media planning and advertising research methods. He has been a marketing communications consultant for more than 16 years for network news corporations, advertising agencies, newspapers, media production agencies and the pharmaceuticals industry.
He teaches media planning and research, message design, advertising campaign design and evaluation, mediated conflict and advertising pedagogy.
