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Media Lab

From the moment we wake up to the second we go to sleep, we’re bombarded by media and technology. We read the news on our smartphones, play the latest apps on our tablets and catch up on the newest TV and movies on Hulu and Netflix.

The way these different types of media affect us has become a hot topic of study.

The Media Effects Research Lab, a specialized lab housed in the College of Communications at Penn State, is dedicated to examining just those kinds of topics — from how social media changes our communication to why we love to be scared by horror movies.

The laboratory utilizes two distinct "wings" to examine the effects of television, film entertainment and, more recently, video games, and to examine the effects of online media and communications technology -- specifically by measuring psychophysiological data.

Researchers associated with the cutting-edge Media Effects Lab are recognized among international leaders in their disciplines.